When looking for an experiential agency in Dubai to create a memorable brand experience, you need to consider many things. Here are some things to look for. The agency should have a process for discovery, review the client’s goals and challenges, and develop a marketing strategy. A well-executed branded experience is the product of careful research and customer storytelling. The agency should have a process for collecting, packaging, and amplifying customer stories.
Questions to ask a potential agency
When assessing an agency, make sure you are on the same page. Ask what makes them tick, what their organizational structure is, and how they manage budgets, products, and balance. In short, you want to know how you’ll benefit from working with them.
Next, ask how they structure their pricing. Make sure that they can provide you with a quote that fits within your budget. Agencies with complex pricing structures are unlikely to meet your needs. Additionally, you don’t want to waste time with back and forth emails and internal debriefs. You want to find a team that is responsive and honest. Make sure you understand the company’s pricing structure and how it impacts your project.
Culture of the agency
If you’re thinking of hiring an experiential marketing agency, consider its culture. If it’s performance-based, you should know about the backgrounds of its team and its vision. If the agency doesn’t share these values, chances are your work will suffer. In addition, you may not be comfortable working with a company whose values and vision clash with your own. To avoid this, you can read through the agency’s LinkedIn page for employee testimonials.
Experience of the team
When choosing an experiential agency, there are several factors to consider. The agency’s experience is one factor, but there is also an element of chemistry that should be present. The team should be able to deliver on the promise of an immersive experience, and you should feel comfortable working with them. Whether you hire an agency with experience in creating unique experiences or one that focuses on creating brand awareness, you’ll want to choose one that works well with your company culture.
Whether you’re launching a new business or already have an established one, you might be wondering what your budget should be for an experiential agency. The good news is that it is a growing trend. Brands are investing more in this type of marketing.